Released on: August 29, 2008, 6:20 am

Press Release Author: Deepak Gupta

Industry: Advertising

Press Release Summary: Recently, Brandsmith, a leading promotions and events company
with many innovative campaigns and niche events to its credit with top Indian and
international clients organised the Second Vintage Bike drive. The event made every
one sing the song \'CRAZY KIYA RE...\'. Forty of the world\'s best vintage motorbikes
from the world participated in the event. Amongst the many riders was Bollywood\'s
Bad Man \'Gulshan Grover\', who was the main attraction for the people present there.


Press Release Body: Recently, Brandsmith, a leading promotions and events company
with many innovative campaigns and niche events to its credit with top Indian and
international clients organised the Second Vintage Bike drive. The event made every
one sing the song \'CRAZY KIYA RE...\'. Forty of the world\'s best vintage motorbikes
from the world participated in the event. Amongst the many riders was Bollywood\'s
Bad Man \'Gulshan Grover\', who was the main attraction for the people present there.
Flagged off by the Bad Man Gulshan Grover himself, the drives took a drive around
the Asiad Village Complex. It was a unique experience for Delhittes. During the
drive the main attraction of the viewers were the bikes of 1898 and 1930 which were
almost 100 and 75 years old respectively.
Modern bikes are said to be the first choice of youngsters today but the enthusiasm
of the young generation during the rally showed that old bikes have their own charm.
The second Brandsmith vintage & classic bike drive is an initiative by leading brand
promotions company Brandsmith, which also successfully manages the Statesman Vintage
car rally apart from other national and international events, essentially to
support, preserve & encourage vintage biking in India. \"Vintage bikes are often
neglected with large vintage collectors focusing more on cars and hence Brandsmith
came up with this drive to highlight & showcase these timeless machines, apart from
providing the bikers their moment of glory,\" explained Rahul Mittra, CEO,
Brandsmith.
Mahesh Kapoor (MD, Asiad Village Complex) congratulated Brandsmith for organising
this unique achievement and said this is a wonderful event through which people will
be aware about Vintage Biking in India and in the near future they will take part
with more excitement.
Bollywood actor Gulshan Grover, a great vintage enthusiast himself said, \"I have
shared a very special relationship with Brandsmith and am delighted having
participated in this year\'s bike drive.\"
On this occasion Carlos Yrigoyen (Deputy High Commissioner of Peru) with wife,
Gurinder Singh, Sandeep Marwah, Mahesh Kapoor, Ramesh Nambiyar, Rahul Mittra & his
wife amongst others were present there.


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